Poets.org

I was tapped to augment the team at Tandem.io to design the poets.org website and improve the user experience.

The Challenge

Poets.org consisted of a large number of page layouts, and was suffering from persistent formatting issues. There was an absence of clear hierarchy in the typography and elements on the page. Color treatment and usage was also disorderly and had no defined system.

The Solution

I took inventory of all page templates, elements and typography throughout the site before grouping them into consistent presentation models. I then developed styles and treatments for each of the elements and redesigned the models to establish consistent and recognizable systems throughout the site. In the end the client was beyond happy with the work to the point that very little improvements have been needed to date.