ServiceNow
I joined ServiceNow’s award-winning Workflow team to lead a visual transformation—refining the brand language, enhancing editorial impact, and driving engagement through immersive, story-rich experiences.
Art Direction
Brand Strategy
Web Design
UI Development
Motion Direction
Put GenAI to work
At ServiceNow, our team set out to tell a different kind of AI story—one that highlighted its potential not as a threat, but as a creative, constructive force. To bring that vision to life, I partnered with the incredibly talented animator Ryan Stubbs to produce this marquee animation.
What I love most about this piece is how it flips the script. Instead of the usual cold, mechanical imagery often associated with AI, we used one of the most iconic toys of childhood—stackable building blocks—to illustrate progress, possibility, and play. It’s simple, optimistic, and surprisingly moving in the way it reimagines technology as something joyful, human, and full of hope.